Email newsletters are becoming more and more popular on the internet as businesses begin to use them as a viral way of communicating with their audiences/customers. They are, without doubt, great marketing and communication tools. It allows your site visitors to be constantly kept ‘in the loop’ with what’s new and what’s to come in the future. The whole point of owning a website that operates as a business is to drive traffic to the website. Email Newsletters are a great tactic to achieve those repeat visits.
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