When you create a design project, typography is one of the first things that you take into consideration. Sometimes amazing illustrations or professional photo manipulations can’t deliver a proper message to the audience, whereas simple text can do a great job even without tricks. That is why, generally, well thought typography is an essential part of any design. With a great variety of tools and instruments that can be used to build a new typeface, font can easily and effectively create a necessary atmosphere being at the same time illustrative and decorative.

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