If you were ever thinking about seriously getting into social media strategy and marketing, now’s the time to do it. Over 80% of businesses use some form of social media but social media strategy is still relatively new with many interesting opportunities out there to use social media to improve businesses and drive profits. The infographic below from Mashable outlines everything you need to know about being a Social Media Strategist.
So what exactly does a Social Media Strategist do? A Social Media Strategist’s role is basically to look after the relationship between a business and its customers online in an effort to improve various business goals. There is a lot more to this role than simply chatting with customers on Twitter and Facebook, let’s look at some of the characteristics of Social Media Strategists.
Social Media Strategists are mainly men (64%) most of which are quite well-educated with a degree in marketing/communication. They are generally quite senior and all of them have a Twitter account with an average of 3000 followers. To succeed in the social media industry you need to be a jack of all trades and a risk taker as it’s all about innovation.
The infographic below has more information and statistics about these points. It will be interesting to see how Social Media Strategists evolve in the future and even more interesting to see how social media is integrated into more traditional businesses.