The past three years have seen smartphones become ubiquitous as web surfing mediums the world over. Statistics show that mobile devices now comprise a considerable portion of all web traffic. Therefore, in terms of web design, it’s no longer sufficient to create a website that performs and displays nicely on desktop machines alone, but rather it needs to be easily navigable and accessible on mobile devices as well. Users are usually finicky and don’t want to battle to access a site’s content comfortably.

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