Print designing sounds like a modern terminology, but infact, the origin of this designing dates back to the time when printing press was first invented. Although, online mediums have relatively diminished the importance of printed material, however, this medium of communication has not lost its importance. Due to the ongoing increase in print marketing, print designing has gained a lot of popularity these days. People get their brochures, flyers, business cards and post cards etc. wonderfully designed from graphic designers and seek the same quality in the printed form as well. As a designer, you have to be very creative when it comes to print designing as you would be representing the entire image of a company to all the recipients of your printed material. Since print marketing plays a very important role in company’s success, print designing should be given the utmost importance.

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