A logo is the most basic element of branding and brand recognition of an individual, product or service. A logo is designed as soon as the business is established and remains till the end of the days. However, at times, due to some particularly important reasons, companies tend to change the appearance of their logo. This change can be either in a part of the logo or a logo changed altogether. Opting for a new logo design has now become a fashion for corporations worldwide. However, the question that arises is that, is this a correct approach towards promoting a business or merely a sequel of the quest for a unique logo design? After all, a logo is the main identity for business and should be retain their logos to be uniform throughout the period of their existence.

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