Lettermarks are quick identifiers for your business that incorporate a letter and an image to bring quick brand recognition. Great functional examples of these in the real world are the McDonald’s ‘M’, which is the first letter of the franchise name and also represents the fries, and the WordPress ‘W’, which has become easily recognizable, and symbolizes writing with its serif font. They are important to have because they are much smaller, and can fit into more types of advertising and have more uses than a full logo.

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