Soon companies will be able to use their name as the internet domain name. Names like .coke or .nike or .whatever name you can think of, will no longer limit companies to .com, .net, or .org. There is a catch though, and its a pretty big catch.The application fee to register these .anything domains comes in at a hefty application fee of$185,000.000, and that does not include the $25,000 annual fee.

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