Speed is the ultimate solution to measure the performance of any online Magento store. If it is slow then the rate of traffic will decrease to a great extent as people will just not use it. Whether you have excellent products, less prices, provide discounts, most beautiful interface, provide cash on delivery option, no will go through these features if it takes forever to load. They will go away. So you have to work for the enhancements of your website performance to make your web project a success.

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