The explosive growth of social media in the years since the launch of Facebook in 2004 has lead many marketing executives and consultants to see social media marketing as a kind of universal panacea for all their online marketing needs. This is belied by the fact that, despite the hype, the jury is still out on whether or not social media is actually able to deliver the goods in financial terms – as opposed to other forms of internet marketing. Here are ten points to bear in mind when starting out in the world of social media

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