I’m switched off to banner ads. I haven’t configured my browser to block the ads, I mean I just know where on the page they are likely to be and I sub-consciously ignore them. Even when you get the overlay type adverts my eye and brain is looking for a white cross in a black circle to get rid of it. Lot’s of website rely on advert clicks for revenue and though I have no problem with banner advertising I just wonder if we need to re-think how adverts are delivered.

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