The idea behind most websites are to deliver information, products or services to an end user. But what happens when that end user has difficulty in finding that information, those products or services? They leave the website and turn else where for their needs. Not only does usability help people quickly and easily find what they’re looking for in a website, but great usability will also help search engines rank and categorize websites. This article gives five keys which are essential in retaining visitors through usability friendly websites.

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