There are a plethora of worries to juggle when starting a small business. Between financing, distribution, physical location, and consumer growth there’s no end of dire concerns. These seemingly never ending problems will keep many small businesses from focusing on considerations such as branding, slogans, and logos. It’s not surprising these things fall by the wayside, given the potential problems a small startup company can face, but it is extremely important that small businesses find the time to deal with the issue of branding.

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