There seems to be a debate arising around ‘dying logos’ at the moment, and I think it is really pertinent in the future of identity design and branding.

Simon Manchipp from Someone has been very busy voicing his opinions on Twitter, Logo Design Love and Design Week. He believes “logos are dead” and that they “are a hangover from old-school thinking about branding. There is no desire by the public for a new logo. They are simply an old-fashioned approach to differentiating products or services.”

However, the idea that the traditional logo is dead is not a new thought. It is something that creatives worldwide have come to realise, but it’s not until now that it has finally started to reach the press more…

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