You’re hearing a lot about Social Media as a tool for marketing your business, but like most people, you can’t seem to get past your skepticism. You’d like to try it out, but you don’t know where or how to start. Do you start with your immediate friends who use Facebook or MySpace? There’s no better place to let friends know about your business. Maybe you should just jump in cold turkey with the other thousands of tweeps on Twitter. Before you do anything, you need to understand exactly how social media can benefit you and your business.

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