Who doesn’t like the playful types introducing a Disney classic, a wacky South Park musical, the latest Tim Burton extravaganza or the Pixar array of cuddly characters? As you sit there, filled with expectation, what do the types tell you, besides conveying a piece of information, of course? Are they as important to the production as the types in the titles of stages musicals, for instance, or just an extension of other design elements?

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