If you’re like most people, the first thing you do when canvassing a potential purchase on Amazon is to check the user reviews. Effective SEO that makes a difference is increasingly dependent on social media and content provided by real people in the real world. While keyword optimization and links from authoritative sources are still very important, user feedback is becoming a bigger part of the equation. Knowing how to incorporate reviews into your websites can significantly boost the impact of your SEO strategies.

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