Stock photos are a great resource for web designers, they save us time and money while also providing photographers and and models with much needed work. They are a practical and cheap answer to the question every web designer asks themselves; “Where do I get images from?” Even though stock images are a much needed resource for designers, it seems as though they have had a negative impact on the internet in the form of Stock Photo Cliches.
What do I mean by Stock Photo Cliches? Well, there are a relatively small bunch of very popular stock photos that have been used on numerous websites all over the internet. It seems like nearly every corporate business firm has the same bunch of glossy, airbrushed, young models on their websites. The same stock photos have been used on so many websites that they have become a cliche. Some of these stock photo models could be considered internet celebrities they have been downloaded so many times.
Here are just a few examples of stock photo cliches. Do these faces look familiar?
Well, I must admit that I too have used some of these cliched images simply because it was what the client requested and it was easy. So how do we as Web Designers reverse this trend that is slowly flooding the internet? We have a few options; We can take our own photos, hire a reasonably priced photographer, or simply take care when selecting stock images to make sure we don’t use images that have already been downloaded thousands of times before.
Hopefully with a bit of effort from all of us, the images on websites across the net will become more unique and have more credibility. At least your own portfolio of websites will look different to the rest.